FCKH8’s “F-Bomb Princess” video isn’t offensive—it’s exploitative.

I studied with Rebecca Hains as my time as Journalism undergrad at Salem State University on how to do graphic design, in my post graduate time I also discovered Hains is an excellent Op-Ed writer. Just to clarify, I have yet to watch the “F-Bombs for Feminism” video, and I likely won’t do so since it’s exploitative.

Dr. Rebecca Hains

Yesterday, for-profit T-shirt company FCKH8.com released a video called “F-Bombs for Feminism: Potty-Mouthed Princesses Use Bad Word for Good Cause.” The video features five angry girls, ages 6 to 13, who express outrage at society’s sexist treatment of girls and women while decked out in princess attire.

F-Bombs for FeminismThe video opens with the girls sweetly cooing, “Pretty!” while posing in their gowns and tiaras. But three seconds later, they switch gears and shout: “What the fuck? I’m not some pretty fuckin’ helpless princess in distress. I’m pretty fuckin’ powerful and ready for success. So what is more offensive? A little girl saying ‘fuck,’ or the fucking unequal and sexist way society treats girls and women?”

As the video progresses, the girls review the ongoing issues of inequality, systematic discrimination, and sexual violence faced by women in the U.S. They pepper these facts with more f-bombs, of course.

This combination of pretty pink princesses and relentless use of the…

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